What springs to mind when you imagine a typical millennial’s holiday? Backpacking around Asia? Soaking up the sun on a Spanish beach with a cocktail in hand? Well, this could all be set to change, as Uniworld has grand plans to bite millennials with the river cruising bug.
That’s right, luxury river cruise specialists, Uniworld, are planning on bringing the joys of scenic river holidays to a brand new market. After all, who couldn’t help but be wooed by the peace and quiet, unique sights and huge range of destinations? But Uniworld isn’t just relying on its usual itineraries to tap into this exacting market.
Introducing U by Uniworld
Next spring, Uniworld cruises will be launching ‘U’, a branch of the brand dedicated to itineraries that are specially designed for people between the ages of 27 and 35. There won’t be many slow strolls through cobbled European streets here: U by Uniworld promises cruise excursions with an
adventurous difference. Think guided runs through picturesque Amsterdam, biking past beautiful Bavarian castles and kayaking down the Seine. And these will all be connected by indulgent accommodation, unbeatable food and, of course, what every millennial needs to stay connected: free Wi-Fi.
That isn’t all. U by Uniworld’s on-board offering will be perfectly tailored its younger passengers. Two refurbished 116-passenger ships will take to the Seine, Rhine and Danube with mixologists, local celebrity DJs, beanbag chairs, hammocks and an expanded dance floor in tow. There may even be the chance to head out on nightlife cruise excursions, as well as try brewery-hopping in Amsterdam.
Action-packed downtime for young professionals
Ellen Bettridge, the chief executive officer of Uniworld Boutique River Cruise Collection Inc., explained the cruise line’s decision to target younger adventurers:
“Visiting four countries in one week is the perfect lure for young professionals who are hungry to see the world. They are seeking the opportunity to hang out with new people, new cultures.”
We couldn’t agree more. Given the increasingly fast-paced nature of working life, more and more ambitious young professionals are seeking alternative ways to spend their downtime. U by Uniworld is just what they need, and we can’t wait to watch its evolution. After all, river holidays can be enjoyed by everyone, offering the chance to see the world in a truly unique way.
Are you craving a cruise in French beauty spots, iconic Dutch ports and on some of the world’s most iconic rivers? You needn’t wait for the launch of U by Uniworld: speak to a Cruise Concierge on 0800 197 0854 and find your perfect itinerary.