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Privacy Policy

This website privacy policy outlines how uses and protects the personal information that you give us when you use this website. is committed to ensuring that your privacy is protected. If we ask you to provide certain information using this website, then you can be assured that it will only be used in accordance with this privacy policy. 

Requesting to receive cruise holiday offers. 

Our website invites you to receive cruise holiday offers from us by email. Should you wish to receive these offers, we will need to collect your name and email address, in order to send these offers to us. 

When you talk to one of our Cruise Concierges, you will be asked if you would like to receive communications from us relating to future cruise holiday offers and promotions. This will include email, postal, text message and phone options We will record and respect your preferences accordingly and will send you communications if we have your consent to do so. 

Should you at any time wish to stop receiving these communications, you are able to unsubscribe as follows: 

  • Email Marketing – by clicking on the unsubscribe link (which is found at the bottom of every cruise holiday offer email) and follow the instructions provided. 
  • Postal Marketing – by sending an email to our Customer Service Team [email protected]   
  • Text message Marketing – by clicking the link contained in the text message and follow the instructions provided. 
  • Phone Marketing - by sending an email to our Customer Service Team [email protected]  

Please note that the unsubscribe request may not take effect immediately. An example of this may be a postal communication that has already been sent to a mailing house. 

Marketing Database Partners: your information is shared with our marketing database partners to facilitate holiday communications such as pre-departure emails as well as marketing communications (if you have consented to this) as well as managing email suppression lists.

Making a Cruise Holiday Enquiry

When you make an enquiry for a cruise holiday enquiry, we will need to collect your contact details (this may include your name, email address, telephone numbers). These details will be collected either through you completing an online enquiry form or by you providing these to our Cruise Concierge when enquiring by phone. We will use these details to communicate cruise holiday options to you. 

Our Cruise Concierge will use this information to provide the best cruise options available and get in touch usually via telephone, email, text message, social media and/or post. If you decide to use the call back option on our website, your details will be shared with the company who provide this service and allow a Cruise Concierge to get in touch with you. We also record any calls you make to us, or when we call you, to training and quality purposes. 

If at any point you want us to stop communicating cruise holiday options to you, you can inform your Cruise Concierge and they will not contact you further.

Making a Cruise Holiday Booking 

When making a cruise holiday booking through us, we will need to collect information in order to provide the holiday you ask us to book. As a cruise holiday retailer, this will require us to pass on information to the holiday provider to enable them to fulfil your holiday. The holiday providers we select are required to adhere to all current data protection regulations in protecting your privacy and the security of that data. 

We will collect the following data to provide the holiday you ask us to book: 

  • Passenger Names 
  • Passenger Dates of Birth 
  • Contact details of the Lead Passenger (or contact details of the person making the booking if not travelling) which will include postal address, email address and phone number 

Some holiday providers may also require us to provide additional details, such as passenger passport information. They may also require travel insurance information relating to the holiday in question and next of kin contact to be used only in the event of an emergency. 

Subject to your personal requirements, we may also need to collect and pass to the holiday provider information relating to your medical and dietary needs. 

If you do not agree to us collecting this data, we will be unable to accept your booking. 

Payment Partners: your information is shared to process payments for your holiday. Our payment partner uses internet standard encryption technology, Secure Socket Layer (SSL) which encodes your credit and debit card details before it is sent.

After you have booked 

In order to provide a professional service to you and keep you informed about your booking, we will need to contact you by phone, by email or by letter. Typical reasons are to: 

  • Tell you what to expect in the lead up to your holiday 
  • Send your holiday provider’s confirmation invoice to you 
  • Notify you of any changes to your holiday 
  • Provide opportunities to enhance your holiday 
  • Send your holiday tickets and documentation to you 

Data Security 

We understand the importance of personal data and we take it seriously. We have taken all reasonable steps as well as implemented appropriate security measures in order to protect your data. 


To ensure we are able to accurately provide the holiday you ask us to book, as well as to continue to improve the service we provide through our Call Centre, we may record our telephone calls. Such call recordings are our property but they are stored securely and access is strictly controlled. 

Feedback Partners: your information is shared with a feedback partner to deliver your post-holiday surveys that enable you to review and publish feedback about your experience.

Cookies and tracking technology 

We use cookies, web beacons, log files and tracking technology to collect information on our websites, which enable us to provide more personalised experiences when you browse our site, see advertisements and when you interact with our Cruise Concierges. Most web browsers allow you to turn off cookies if you wish. If you configured your computer to not accept cookies, this may mean it restricts access to certain aspects of our websites and your call may not be directed as efficiently to the Cruise Concierges best positioned to help you. 

We use Google Analytics and Call Tracking software to record general user activity in order to help customers find us, as well as improve the site and the customer experience. In particular, we may collect details of your visits to our websites (including, but not limited to, traffic data, location and time data, weblogs and other communication data), pages that you access, information about your computer, including where available your IP address, operating system and browser type. 

Third parties (including, for example, advertising networks and providers of external services like web traffic analysis) may also use additional cookies, over which we have no control. These cookies are likely to be analytical, performance or targeting cookies. 

The Information we store within cookies is encoded and restricted so only we (and our trusted third parties) can access this information. 

The cookies we use are: 

Strictly Necessary Cookies 

Strictly Necessary Cookies let you move around the website and use essential features. These cookies do not gather any information about you that could be used for marketing or remembering where you've been on the internet. 

Performance Cookies 

We collect information about how you use our website using performance cookies. These cookies do not collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our web site works and to understand what content interests our users. These cookies do not gather any information about you that could be used for marketing or targeting adverts to you on any other website. 

We use performance cookies to: 

  • Collect information regarding how our website is used
  • Measure the effectiveness of our adverts
  • Monitor errors that you experience during your visit and improve our website
  • Some performance cookies are managed for us by third parties, but we do not allow the third party to use the cookies for any purpose other than those listed.

Functionality Cookies 

Functionality cookies are used to provide services or to remember settings to improve your visit. They help us provide enhanced, more personalised features. Cookies defined as functionality cookies will not be used to target you with adverts on other websites. 

Targeting Cookies 

These cookies are used to deliver adverts more relevant to you and they collect information about your browsing habits. Targeting cookies are linked to services provided by third parties, such as 'like' and 'share' on Facebook as well as other advertisements. We use targeting cookies to send third parties information on your visit so that they can make their advertising more relevant to you when you visit their websites. 

You can control whether these targeting cookies are used by updating your browser settings. These cookies are managed by third parties, and you may alternatively use the third parties' own tools to prevent these cookies. 

Remarketing and Google Advertising

This website uses Google AdWords, Criteo & Facebook remarketing services to advertise on third party websites to previous visitors to our site. These third-party vendors use cookies to serve ads based on previous visits to our website. This data is collected in accordance with our own privacy policy, as well as the privacy policies of Google, Criteo & Facebook. To understand how Google manages data please visit which will give you information about Google's uses o f your personal data. Google won't retain data files that we upload for any longer than necessary to create Customer Match audiences and ensure compliance with their policies. Once those processes are complete, they'll promptly delete the data files uploaded in Google Ads or the Google Ads API.

You can opt-out of remarketing by visiting the links below:

For Google: 

For Facebook: 

For Criteo: 

Complying with applicable laws

Information may be shared if we are under a duty to disclose or your personal information in order to comply with any legal obligation and/or in order to enforce or apply any other agreements between you and us (for example, debt collection agencies) or where we are obliged to, or permitted to do so, by law, court order, search warrant or similar presented to SixStar Cruises by any law enforcement or government officer.

Your rights

On completing our Data Subject Access Form, you are entitled to a copy of the information we hold about you and to make any corrections that may be required.

This privacy policy was last modified on 11 July 2019.

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